Existing Ski Resort Profitability Improvement

现有滑雪场盈利能力的提升改造

  • Existing Ski Resort Profitability Improvement 
        MAS is not only professional in building new ski resorts, but also good at existing ski resort profitability upgrading & improving. Since its first attempt in the Chinese market, MAS has helped many ski resorts to do upgrades and extensions of existing ski resort facilities. 
Many ski resorts in China are losing money every year, this is due to mountain selection, master plan or business plan that are not properly done. It can also due to an operating team that is short of training, and their management is not suitable for the mountain business environment. In this situation, MAS is also able to use their advantage in experience to do operation upgrading for a mountain project.
The skier’s market is always in a process of development, changing gradually from a beginner-dominated market to an intermediate & advanced skier dominated market. In order to follow up this market change, it is quite necessary to take some profitability-upgrading measures, as improving efficiency of its existing facilities in order to increase ski slopes’ accommodation capacity, improve activity variety, and enrich ski slope diversity, for the purpose to attract more skiers and further to increase ski resort profitability. 

 

Aletai JJS Ski Resort Extension Effective Drawings
阿勒泰将军山滑雪场改扩建效果图




 

  • 现有滑雪场盈利能力的提升改造
     
    雪岭公司不仅精于新雪场的开发设计,还擅长对现有雪场盈利能力提升改造的工作。雪岭公司先后参与了多个雪场的优化和改造项目。
    国内的很多滑雪场都在亏损。出现这种状况是因为选址、总体规划设计、或商务计划不合理;也可能是由于运营团队缺乏培训,管理无法适应山地项目所在的经营环境所致。针对这种状况,雪岭公司可利用自身的经验优势,对山地项目的经营提供提升改造服务。   
     
    滑雪者市场处在由初级滑雪者占主导向以中高级滑雪者占主导的转变的过程中,为了应对滑雪者市场的需要变化,必须以提高盈利能力为导向,优化现有雪场设施的使用效率,以便增加滑雪道的接待能力,完善产品类型,丰富滑雪道的多样性,以吸引更多的滑雪者,从而增加滑雪场的盈利能力。

WANDA CBS International Ski Resort Design Upgrading
万达长白山国际滑雪场整改设计

 

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